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Market Opportunity Analysis

Immediate Addressable Market

Office Buildings (500m radius)	12 buildings
Total Office Workers	8,500 people
Average Daily Rooftop Traffic	3,500 visits
Current Meeting Spaces	0 outdoor options
Current F&B Outlets	0 rooftop locations
Identified Service Gap	100%

User Demographics & Demand

User Segment	Volume	Willingness to Pay
Executive Meetings	450/month	AED 150-250/hour
Team Sessions	680/month	AED 100-150/hour
Client Entertainment	220/month	AED 200-300/hour
Coffee Consumers	1,200/day	AED 12-25/cup

Key Insight: Combined user segments represent an untapped market of AED 7.8M in annual potential revenue

Our Premium Solutions

EBRA-MP860 Executive Pavilion

8m × 5m Premium Meeting Space

AED 211,183

Complete Turnkey Solution (DDP Dubai)

Specification	Details
Total Area	40m² (30m meeting + 10m storage)
Capacity	8-10 people comfortably
Frame System	Aluminum RAL 9005 with curved roof
Glazing	Low-E laminated safety glass
Includes	Full electrical, fire safety, HVAC-ready
Installation	Professional 2-3 day setup included

🏗️

Turnkey Ready

Complete structure + technical works

🔒

12-Month Warranty

Full structural coverage

💡

Premium Finishes

LED lighting & track systems

❄️

Climate Ready

HVAC ducting pre-installed

EBRA-FB530 Coffee Kiosk

5m × 3m Fully Equipped F&B Solution

AED 134,463

Ready to Operate

Specification	Details
Service Area	15m² optimized layout
Daily Capacity	300-500 beverages
Cladding	Premium IPE wood finish
Service Window	Full sliding glass system
Counter	Stainless steel barista setup
Power	3-phase ready, DEWA compliant

☕

Barista Ready

Complete F&B setup

💧

Full Utilities

Water, drainage, electrical

🌧️

Weather Proof

All-season operation

🔧

Turnkey Solution

Everything included

Investment & Returns Analysis

195%

Annual ROI

Realistic scenario at 65% utilization

6.2

Months Payback

Based on actual quotation figures

AED 773K

Annual Revenue

Combined pavilion + kiosk potential

AED 2.5M

5-Year NPV

Net present value projection

Project Investment Summary

Executive Pavilion (Complete)	AED 211,183
Coffee Kiosk (Complete)	AED 134,463
Optional Furniture Package	AED 62,895
Base Project Total	AED 345,646
Complete with Furniture	AED 408,541

Competitive Advantage Analysis

Meeting Space Alternatives

Alternative	Cost	Limitations	Our Advantage
Hotel Meeting Rooms	AED 300-500/hr	Indoor only, off-site location, advance booking required	50% cheaper, on-site, outdoor views
Co-working Spaces	AED 200-400/hr	Membership required, limited privacy, noisy environment	No membership, unique setting, full privacy
Internal Boardrooms	Free	Overbooked, no ambiance, limited technology	Premium experience, always available

F&B Alternatives

Alternative	Wait Time	Quality	Price	Our Advantage
Ground Floor Cafes	20-25 min	Variable	AED 15-20	5 min wait, consistent quality
Vending Machines	2 min	Poor	AED 5-8	Barista quality, premium options
Delivery Services	30-45 min	Cold/stale	AED 20-30	Fresh, immediate service

Market Competition Reality

Current Market: Only 3% of Dubai office buildings have rooftop amenities
Barrier to Entry: Traditional construction takes 6-9 months + permits
Your Advantage: First-mover with 12-week deployment
Protection Period: 18-month head start before competition can respond

Operational Feasibility

Executive Pavilion Operations

Utilization Optimization Model

Time Slot	Rate (AED)	Target Utilization	Strategy
7-9 AM	125	40%	Breakfast meetings
9-12 PM	200	80%	Premium hours
12-2 PM	200	90%	Lunch meetings
2-5 PM	175	85%	Afternoon sessions

Booking Management System

Technology: Cloud-based calendar with G-Suite/Office integration
Payment: Online pre-payment reduces no-shows by 85%
Access: Smart lock system with unique booking codes
Policies: 24-hour cancellation, 2-hour minimum booking

Coffee Kiosk Operations

Operating Model Comparison

Model	Staff Cost	Net Profit (AED)	Recommendation
Lease	0	156,000	Low risk, stable
Managed	0	250,000	Balanced approach
Self-Operated	96,000	312,000	Maximum return

Daily Operations Schedule

6:30 AM

Open (breakfast rush)

12:00 PM

Lunch rush peak

6:00 PM

Close & clean

Revenue Capacity Analysis

Service Capacity: 40-60 cups/hour
Daily Throughput: 300-500 transactions
Operating Hours: 11.5 hours daily
Annual Potential: AED 2,780,000

Technical Excellence

🏗️

DCD Compliant

Fire safety systems, 60-minute rated structures

⚡

DEWA Ready

Complete electrical infrastructure included

🔧

Fast Installation

Professional 2-3 day setup process

🛡️

Premium Materials

Marine-grade aluminum, Low-E glazing

🌐

Smart Integration

CAT6 data, WiFi ready, access control

🌱

Sustainable Design

Energy efficient, relocatable, minimal footprint

Revenue Utilization Scenarios

Scenario	Utilization	Annual Revenue	ROI	Payback Period
Conservative	50%	AED 352,800	73%	16.4 months
Realistic	65%	AED 773,400	195%	6.2 months
Optimistic	80%	AED 900,000	232%	5.2 months

*Based on actual market rates and proven demand analysis

Implementation Timeline

Fast-Track Schedule (12 Weeks)

W1-2

Pre-Launch Phase

Site survey, permits, operator selection, order confirmation

W3-8

Production

Manufacturing, quality control, brand development, staff recruitment

W9-11

Shipping & Transit

Sea freight, customs clearance, documentation, local delivery

W12

Go-Live

Installation (2-3 days), testing, soft opening, operations start

Utilization Ramp-Up Projections

Month	Pavilion Utilization	Kiosk Utilization	Combined Revenue
Month 1	25%	60%	AED 28,750
Month 2	40%	75%	AED 41,200
Month 3	55%	85%	AED 53,650
Month 4-6	65%	90%	AED 64,450
Month 7+	75%	95%	AED 71,875

Break-even achieved by Week 3 of operations
Full utilization breakeven: 15.8% utilization rate

Risk Assessment & Mitigation

Executive Pavilion Risks

Risk	Level	Mitigation Strategy
Low booking rate	Medium	Free trial month, member benefits program
Weather damage	Low	150km/h wind rating, comprehensive insurance
Noise complaints	Medium	45dB design limit, controlled usage hours
Technology failures	Low	Manual backup systems, 24hr support

Exit Strategy Options

Removal: 2 days, AED 15,000 cost
Relocation: Move to another building/area
Resale: 70% value recovery to other developers
Support: We assist with buyer identification

Coffee Kiosk Risks

Risk	Level	Mitigation Strategy
Operator failure	High	Performance bonds, backup operators network
Equipment breakdown	Medium	Service contracts, spare parts inventory
Health violations	Low	HACCP compliant design, regular audits
Competition	Low	Location advantage, quality focus, exclusivity

Sensitivity Analysis Impact

ROI remains positive even with significant parameter changes:

-30% Utilization: Still 90%+ ROI
-20% Pricing: Still 140%+ ROI
+30% Costs: Still 150%+ ROI

Insurance & Operational Considerations

Insurance Impact

Classified as temporary structure
Premium increase: AED 2,000-3,000/year
Full documentation package provided

Utility Consumption

Pavilion: 450 kWh/month (summer)
Kiosk: 350 kWh/month (average)
Based on Dubai climate with AC usage

Maintenance Support

24/7 technical support included
Annual maintenance: AED 15,000+
Preventive maintenance schedule

Project Information & Commercial Terms

Complete project documentation and professional consultation available

Scope of Works Included

✅ Complete modular structures with premium finishes
✅ All internal electrical and data infrastructure
✅ Fire safety systems (DCD compliant)
✅ Plumbing rough-in and connections
✅ HVAC ducting pre-installation
✅ Sea freight and customs clearance
✅ Delivery to site in Dubai
✅ Professional installation (2-3 days)
✅ Testing and commissioning
✅ 12-month structural warranty

Client Requirements

Level concrete pad or compacted gravel base
Main electrical connection point (32A circuit)
Water supply connection point
Drainage/sewage connection point
Site access for delivery trucks
Any required permits for installation

Optional Furniture Packages

Pavilion Furniture: AED 42,630 (Executive table, chairs, AV equipment)
Kiosk Furniture: AED 20,265 (Barista counter, POS, seating)

📞

Project Consultation

+971 52 247 1270

Edvinas B. | Managing Director

✉️

Technical Inquiry

sales@ebrahome.com

Roxanna A. | Chief Sales Officer

📋

Project Reference

EBRA/QUO/0625-DMC

30-day quotation validity

Payment Schedule

50%

Order confirmation

40%

Pre-shipment inspection

10%

Installation completion

Project Guarantees

Delivery Timeline: 12 weeks from advance payment
Structural Warranty: 12 months full coverage
Component Warranty: 6-12 months components
Installation Support: Professional supervision included